Facebook move highlights risk of discrimination claims when targeting employment ads

Last week, Facebook agreed to withhold a wide array of detailed demographic information — including gender, age and zip codes (which are often used to determine race)  from advertisers when they market, among other things, job opportunities.  You can read more about Facebook’s move here.

Although these claims involve Facebook, employers advertising job opportunities on other online platforms should be careful not to target employment ads to specific demographics that could be seen as discriminatory.

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